Translating decades of operational expertise into a focused digital presence.

at a glance

Client: RSS Mobile Trailer Repair

Industry: Logistics & Fleet Maintenance

Services: Brand Strategy, Thought Leadership, LinkedIn Management, Graphic Design

Key Result: 1,133% increase in follower growth rate within 30 days following a LinkedIn-focused strategy shift

Partnership Length: Ongoing collaboration spanning over two years

rss case study

  • RSS Mobile Trailer Repair provides on-site trailer repair and maintenance services, deploying technicians directly to fleet yards to reduce downtime and keep operations moving.

    With over 30 years of experience and a team of 400+ employees, RSS has built a strong reputation for reliability and responsiveness in the field.

    Despite this operational strength, their digital presence did not reflect the scale, authority, or technical depth of the organization.

    Solidmark Studio has partnered with RSS over the past two years to align their online presence with their industry position and long-term growth goals.

  • The challenge was not capability—it was translation.

    RSS had decades of technical expertise and established credibility in the field, but lacked a structured way to communicate that value digitally to decision-makers.

    Early in the partnership, content was distributed across Instagram, Facebook, and LinkedIn to maintain consistency. However, performance data showed that meaningful engagement—particularly from fleet managers and leadership—was concentrated on LinkedIn.

    This created the need for a more focused approach.

  • Thought Leadership Direction

    We shifted content away from general updates and toward insight-led posts focused on operational priorities such as fleet efficiency, safety, downtime reduction, and workforce retention.

    Platform Focus Shift

    LinkedIn became the primary channel for reaching decision-makers, allowing content to be positioned directly in front of industry leadership audiences.

    Relationship-Driven Distribution

    We implemented a newsletter and engagement approach designed to extend reach beyond posts—connecting directly with relevant professionals and maintaining ongoing visibility within the industry.

  • 30-Day Performance Snapshot

    Following the strategic pivot to LinkedIn:

    • 1,133% increase in follower growth rate

    • 3,000+ organic impressions from thought leadership content

    • 115+ targeted industry connections added

    • 150+ newsletter subscribers

    • 25% of subscribers hold leadership roles (including Presidents and Service Managers)

  • This engagement was about revealing the value of an already established company.

    By focusing content around decision-maker priorities and concentrating distribution on the right platform, RSS transitioned from a low-visibility digital presence to a recognized voice within its industry.

Partner With Solidmark Studio

“Solidmark Studio has significantly improved our engagement and customer reach. Their content is consistently on-brand, visually strong, and informative. Communication is seamless, and the level of detail in their reporting has been a major asset to our team.”

— Heather Budnik
Director of Human Resources
RSS Mobile Trailer Repair

content highlights

Sample social media graphics created for RSS

Next

Air Mavericks